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Uganda: World Focus Turns to Uganda's Pearl of Africa Tourism Expo



The Uganda Tourism Board (UTB) has released details of the programme for this year's The Pearl of Africa Tourism Expo (POATE) that starts with tours across the country and ends with an awards dinner.

Over 50 international trade visitors and hosted buyers are expected for the 4th Pearl of Africa expo in Kampala, an annual tourism event in the East African region organized by the UTB to bring together travel agents, tour operators, hoteliers, destination managers and other service providers in the business.

The Bamasaba 'imbalu' Cultural Drive
"The tourism expo will show case Uganda's best in culture, cuisine, nightlife, wildlife, fauna and flora" Dr Stephen Asiimwe, UTB's Chief Executive Officer, told the press on Monday.
Asiimwe said the expo that will run from February 23-26 will showcase the tourism and beauty of Uganda, the “Pearl of Africa” to both Ugandans and foreign visitors. He explained that is why the theme this year is “Rediscover The Pearl”.


Asiimwe said the expo offers a unique opportunity for tourism businesses to meet new clients, networks, and market their services and products.

“Like last year, we expect to host more than 50 international trade visitors & hosted buyers, who’ll traverse the Pearl of Africa to Rediscover The Pearl accompanied by media,” Asiimwe said.
To set the stage for the expo, UTB has also organized trips for hosted trade visitors around Uganda from February 16th to 22nd.